[4] And when the LORD saw that he turned aside to see, God called unto him out of the midst of the bush, and said, Moses, And he said, [5] And he said, Draw not nigh hither: put off thy shoes from off thy feet, for the place whereon thou standest is holy ground. [6] Moreover he said, I am the God of thy father, the God of Abraham, the God of Isaac, and the God of Jacob. And Moses hid his face; for he was afraid to look upon God.